Gone are the days when a job application must be submitted on the best bond paper and sent via snail mail. A recent survey by SuccessFactors revealed that 51 percent of hiring managers and executives use texting and 
social media during the recruitment process. Each communication medium, however, has certain etiquette, and a level of formality is expected especially when using a more informal communication method such as texting.
- Take yourqueues from the employer or recruiter. A response to a text can be in the form of a text. But an email should be responded to with an email. Follow the instructions on the job posting. If you are sending an unsolicited application, email is more appropriate than a text, and a hard copy application is also perfectly acceptable.
- When texting, spell out all words and do not use abbreviations such as “lol.” Use formal phrasing and check for grammar and spelling errors before pressing send. Texting often involves short, rapid, multiple messages. Don’t try to fit all of your information into one message, you can always follow up with an additional text. Check that your text is going to the right person; it is easy to text someone in error. Ensure that all voicemail and text signature messages are professional.
- For email, always follow instructions. An email may be sent by one individual, but the body of the email may ask you to respond to someone else. Don’t ask questions that a visit to the company website will answer. You want to show that you have done your research. Provide a written record, for example, repeat the date, time, and location of the interview when confirming your acceptance so that everyone is clear.
- When replying to an email use a subject line that explains the content. Don’t delete the email history. Use an electronic signature on your email to facilitate an easy reply from the employer. Sending an email as a thank you is acceptable, but a hard copy shows that you are prepared to make that extra effort. Use “Ms.” as a title for women in business communication and, if you are not sure of a person’s gender, investigate on the internet or call the organization.
Never use all caps because it can give the impression that you are shouting. And always explain what is in an attachment so that the receiver is not forced to open it to discover its contents.
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