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How to Stand out as an Employer and the Power of Social Media

These days, just about everyone uses some form of social media. Therefore, if you want your company to stand out, you need to have a presence on at least one platform that’s popular with your ideal candidate base.

Of course, simply having an account isn’t enough to stand out on social media. Here’s some advice to take advantage of the incredible power these platforms have to offer.

Four Tips to Make Your Company Stand Out on Social Media

Post Regularly

You want your company to appear in the feeds of potential candidates, so you need to share content often. If possible, try to post on sites like Facebook, Instagram, and LinkedIn daily — at minimum, a few times per week. Twitter requires more attention, so if you decide to use it, you’ll need to commit to around five posts per day.

Be Consistent

Chances are, your company will decide to have an account on more than one social platform. This is great because your target audience doesn’t all use the same sites, so this allows you to expand your reach.

Just remember to keep your tone consistent from one platform to the next. Social media should allow potential candidates to gain a deeper understanding of your brand, so you don’t want to confuse anyone by using a different voice on each site.

Go Behind the Scenes

Social media is a casual way to introduce your company to people who might want to work for you one day. For your accounts to be worth following, you need to offer something they can’t get anywhere else. Sharing an inside look at your office, company events, projects you’re working on, and employees is a great way to appeal to candidates and keep them coming back for more.

Respond to Comments

No one wants to work for an aloof company, so it’s essential to reply to as many comments on your social media posts as possible. This shows candidates you care about the people who reach out to you, which says a lot. It also gives you the opportunity to let your brand personality shine, helping potential candidates decide if they would be a good fit.